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If you are in doubt about your current or proposed branding strategies or corporate identity efforts, Signature Strategies can help bring clarity and direction to the process, and provide
the elements required to assess, create and maintain a meaningful identity within the framework of new or existing market segments.
There are several situations in which our help can prove of great value, including the following:
- When contemplating a decision to enter a new market or product category in which you have not as yet established a position.
- When assessing the pros and cons of extending a brand into a new product category or developing a new brand for that category.
- When determining whether to sub-brand or utilize a corporate brand - and to assess the balance between the two.
- When a brand’s market share is slipping or is not meeting realistic expectations because of competitive activity.
- When considering the establishment of a new product category in which your brand will be the first participant.
- When you are not certain of your brand’s position, strength or effectiveness in relation to competitive offerings
- When it’s time to establish a cohesive branding plan, and implement it through the creation of relevant branding elements: name, positioning statement, logo, packaging, graphic
standards, associations, events, etc.
Specifically, we perform the following tasks:
- Critique existing and proposed branding strategies and suggest changes or additions based on our knowledge and experience.
- Recommend a plan of action to resolve issues and clarify direction for current and future branding and positioning activities.
- Prepare a branding/positioning “white paper” concerning a specific product category or market segment based on secondary research and your internal product/market knowledge which will
enable you to see the issues, problems and opportunities from a new but informed perspective.
- Conduct a comprehensive brand audit to reveal your brand’s strengths and weaknesses, and to discover areas in which your branding effectiveness can be improved.
- Perform positioning research to determine the positions within the collective mind of customers and prospects occupied by your brand(s) and your competitors’ brands.
- Determine requirements for success for launching a new brand.
Get your FREE hour of consultation by phone
To explore the extent Signature Strategies can and should contribute to your branding activities, call us at 303-796-9458, or click here: Contact us to reach us by email. We will happily set up a free hour telephone consultation with you concerning your branding issues. Just contact us for a time, and then send us any background info you think would make the hour more valuable to you.
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