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Graphic Standards Manual

A Graphics Standards Manual, sometimes called a Style Guide or Identity Manual, can be very extensive, or a single sheet depending upon purpose, need and the extent of control your organization wishes to impose on graphic designers and other suppliers.

At the least, it should provide guidelines for usage of your logo so a consistency can be established and maintained.

At its most elaborate, the manual can dictate style elements such as color, type fonts, illustration types, size and format of literature. Literature templates may be included so that materials such as a newsletter or data sheets can be created without the need for a graphic designer. A system of grids may be specified for designers and novice literature developers alike to follow so that a “family” of materials will bear a common appearance.

A Graphics Standards Manual will provide a means to be consistent and professional in your communications no matter how far removed employees and suppliers might be from your “logo police” in distance and time.

Following are are sample pages from several different manuals created by Signature Strategies.

To develop your own manual, you’ll find a helpful listing of possible subjects at Graphics Standards Checklist.

However, it may be prudent to ask Signature Strategies to prepare a set of graphic standards for your organization. Whether we have designed your logo and selected a color scheme to represent your brand or not, we can develop standards flexible enough to accommodate all media and requirements while maintaining you identity. The manual can address literature standards and templates if desired so materials like data sheets and newsletters will have a professional look even if prepared by the “graphically impaired”. Contact us for a recommendation and quote.